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  • Book a free business consultation
    See what we can do to help your business grow, don't just settle for surviving; work towards thriving. Read more
  • Pricing, Profit and Sales
    Getting your prices right is critical if you want to survive the recovery Read more
  • CEOSTRA dictionary definition:
    CEOSTRA (‘si:eυ:‘strα)
    NOUN (trademark) A company that specialises in working with established businesses that want to grow and develop.
    VERB providing advice, support and mentoring to enable them to achieve success. Read more
  • Instantly calculate the effect on your profit of a price change
    Businesses are coming under more and more pressure to reduce prices. Many will yield to that pressure in the hope that a price reduction will increase or at least sustain sales. The loss of profits that result can destroy the business. Use this calculator to understand the implications of changing p Read more

Charging the right price

Getting your prices right is one of the most difficult business problems. All too often businesses are not obtaining the best prices for their products and/or services. This is most apparent among small and medium sized enterprises and our experience is that many of these businesses are sacrificing up to ten percent of potential profits.

Chronic undercharging and price competition do a large amount of damage to the profitability of Britain’s small and mid sized businesses. Deciding on the price of what you sell is often done without proper analysis, using intuitive, cost plus or competitor comparison methods. While a good understanding of the marketplace is important it’s not enough on its own, to ensure that your profitability is not compromised by your pricing decisions.

At CEOSTRA we have substantial experience of this problem and have developed solutions that have resulted in improved profits for clients operating in a number of areas ranging from engineering to restaurants and professional services.

If you would like to discuss any aspect of pricing please telephone with your name and contact details to 01277 896452 or e-mail them to and we will call you back.