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Marketing

A well thought out marketing strategy can be the key to your business success. Globalisation and recession are resulting in an increasingly competitive business environment and downward pressure on prices and margins is growing. Companies that manage to charge higher prices in these conditions are those that will suvive and grow. Large organisations were the first to experience these difficult operating conditions but the pressure is now moving onto the mid sized and smaller businesses. For a smaller business to be able to get higher than average prices for its products it needs to work out how it can appeal to its customers in a way that is different from its competitors. A successful business will find this difference and focus on it. Their strategy will have a robust marketing plan within it if it is to succeed.

Marketing is a way of thinking that seeks to deliver goods and services that customers want at a profit and impacts on all parts of a businesses operations. The marketing strategy will consider the goals of the overall business strategy and formulate marketing plans aimed at the achievement of these strategic aims. Areas to be considered include your market, your competitors, and your customers both today and in the future. Where should you attack a market where should you avoid? All these things need to be analysed before key decisions are made.

Research shows that large organisations invest heavily in marketing and gain substantial performance benefits from it. Many mid sized and smaller organisations have been shown to invest less. Those who do make sufficient investment can get disproportionate advantages in terms of market share and profitability.

We have worked with many companies across a number of sectors on the past five years all of which have realised the benefits of a sound marketing strategy.

If you would like help with marketing please telephone with your name and contact details to 01277 896452 or e-mail them to info@ceostra.com and we will call you back.