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  • Book a free business consultation
    See what we can do to help your business grow, don't just settle for surviving; work towards thriving. Read more
  • Pricing, Profit and Sales
    Getting your prices right is critical if you want to survive the recovery Read more
  • CEOSTRA dictionary definition:
    CEOSTRA (‘si:eυ:‘strα)
    NOUN (trademark) A company that specialises in working with established businesses that want to grow and develop.
    VERB providing advice, support and mentoring to enable them to achieve success. Read more
  • Instantly calculate the effect on your profit of a price change
    Businesses are coming under more and more pressure to reduce prices. Many will yield to that pressure in the hope that a price reduction will increase or at least sustain sales. The loss of profits that result can destroy the business. Use this calculator to understand the implications of changing p Read more

Free Resources for Businesses

Price Change Table

This table shows how a change in price will impact on your profits. Price changes can have a large effect on profitability. Reducing price to boost sales can result in lower profits overall. A small price increase can reduce the volume of sales but actually lead to increased profit. The critical questions are:

  • How many sales can be lost and still be more profitable?
  • What is the real effect of reducing prices?

Use the tables to answer these questions.

Price Change Calculator

A tool to allow you to see the exact impact on your business of a price change. Click here


Free Initial Consultation

If your organisation is located within England and has a turnover of £1 million or more we can provide a free initial on site consultation to look at your issues and suggest future actions. Please telephone with your name and contact details to 01277 896451 or e-mail info@ceostra.com and we will call you back. (Applies to UK only)